In short: Upright’s across-asset-class methodology makes it possible to measure the net impact of an entire financial organization’s investments.

To put this to the test, I calculated impact scores using The Upright Project‘s publicly accessible fund database and used them as my running checkpoints, from lowest to highest net impact ratio. You can see the results https://lnkd.in/dz49Dvgy. If the numbers raise any thoughts or questions, I’d love to explore them with you.

Some highlights from the run:

1. Security guards were often very confused. Apparently, runners taking selfies in front of financial institutions isn’t a common sight.

2. I spotted actor Brian Cox mid-run. I’d have said hello, but he was heading to a movie premiere and didn’t seem in the mood to discuss sustainable investing. Maybe another time.

3. You’d think finding giant skyscrapers would be easy, but some of these institutions were surprisingly elusive. A few had moved or been recently acquired, and Google Maps still showed their old addresses. That meant a few unplanned detours and extra kilometers. If anyone’s interested in taking on this (admittedly odd) Strava challenge, I’ve got plenty of tips, though it’s probably not the world’s most useful skill.